Hon. Mark R. Kennedy
The Honorable Mark Kennedy (MBA Michigan, BS St. John’s MN) reveals insights from a unique combination of experiences in Business - expanding Häagen Dazs globally, Treasurer of today’s Macy's; Government - U.S. Congressman, international trade advisor under both Presidents Bush and Obama; and three decades of active global engagement. Professor Kennedy now leads George Washington University's (GWU) Graduate School of Political Management, and is faculty at GWU’s Elliott School of International Affairs' Institute for International Economic Policy. Kennedy chairs the Economic Club of Minnesota, the region's premier policy forum, and is a Member of the Council on Foreign Relations. Kennedy teaches and speaks on how to engage to win in business, politics and world affairs. In Business in a Political Age Kennedy introduces the concept of "Shapeholders" to the field of business strategy - the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. Kennedy teaches how to effectively engage shapeholders both at home and abroad to profitably advance business strategies while benefiting society.